UTU MBA old year question paper sub: Strategic Management

UTU MBA previous year question paper
sub: Strategic Management (2010-2011)
sem- 3rd

marks:70,

 time 3hrs

Q1: Answer any four question.

1. Define the term strategic management. Briefly describe the main objectives of strategic management.
2. Explain the strategic management process.
3. Define strategy. How strategy and policy work together in an organization.
4. Explain the importance of vision and mission statement for an organization.
5. what are the forces which help to formulate objectives and goals?
6. Enumerate the components of strategic decision making.

Q2: Answer any four parts.

1. What do you mean by strategic planning? Explain the steps involved in strategic planning.
2. Take a hypothetical company and prepare and an external factor analysis summary for the company.
3. Distinguish between strategic and operational planning.
4. Explain the SWOT analysis relevance in strategy formulation.
5. Briefly explain ETOP as a technique of environmental analysis.
6. Explain BCG approach with the help of diagram.

Q3: Answer any two parts:

1. Distinguish between functional and operational strategy. what are the ways by which core competence could be developed?
2. Discuss the contributions of Michal Porter in strategic management.
3. Explain the role of chief executive and board of directions in strategy formulation.

Q4: Answer any two parts:

1. What do you understand by strategy implementation and review? What measures do you suggest to bridge the gap between standards and performance?
2. Bring out the relationship between organization structure and strategy.
3. Why do organization go for mergers and diversification? How are mergers, diversification strategies are formulated?

Q5: Answer any two parts:

1. What are strategic alliances? Explain their advantages and disadvantages> Ho9w to make strategic alliances work successfully?
2. Explain in detail the concept of TOWS and portfolio analysis.
3. Write short notes:
   A) What is SBU
   B) Define Disinvestment.
   C) Techniques for determining strategic choose.

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best of luck (Y)